SEO & Web Strategy

SEO Strategy for Fintech Leader Razorpay

For: Razorpay

Despite being an industry leader, Razorpay was being outranked by newer competitors on several high-value, non-branded financial keywords.

We executed an advanced SEO strategy focused on creating in-depth pillar content and building high-authority backlinks from financial news outlets.

Captured the #1 ranking for 'best payment gateway India' and increased non-branded organic traffic by 80% year-over-year.