Performance Marketing

Performance Marketing for CRED

For: CRED

The Challenge

CRED needed to scale its user acquisition efforts efficiently, focusing on attracting high-credit-score individuals while maintaining a low cost-per-acquisition.

Our Solution

We implemented a data-driven performance marketing strategy, leveraging programmatic display and targeted social media ads to reach affluent audiences with precision.

The Results

Scaled user acquisition by 400% while keeping the CPA within the target range, significantly growing CRED's user base with the desired demographic.